Support Business Evolution with SIP Trunking

Posted on June 16, 2021

As the business world continues to embrace remote operations, companies are reconsidering how to power their telecom to best support a restructured workforce. The current business ecosystem is ushering in a new era of connectivity needs that depend on reliable and agile communications technologies. Through these changes, companies are looking for more control over their telecom resources to scale and adapt whenever needed.

Historically, telecom has been a rigid industry. Voice communications, in particular, were more transactional, with simple send-and-receive capabilities. Now, communication is more dynamic, allowing businesses to integrate and consolidate solutions into powerful, streamlined resources.

More businesses are turning to technologies like SIP trunking that let them adopt more flexible deployments of voice communications. The technology offers a wide range of benefits to enable modern telecom and effective collaboration. Below is a refresher on SIP trunking technology and how it can support businesses as they modernize their IT investments and grow.

What is SIP Trunking?

SIP trunking is a telecom technology that allows companies to send calls over the internet using a Private Branch Exchange (PBX). It’s one of several VoIP—or Voice Over Internet Protocol types that cloud-based carriers like Flowroute offer. There’s no hardware or infrastructure involved, and it functions without using a Public Switched Telephone Network (PSTN).

Historically, the term “trunks” referred to the groups of cables that connected phones to different exchanges. With SIP trunking, these trunks are now virtual collections of channels that can support a high volume of calls at once, also known as call paths. The number of trunks you have will depend on the number of calls running at one time. Flowroute does not charge for additional call paths. (Check out our video to learn how to optimize call paths without extra fees.) Regardless of how many trunks you need to meet your business needs, many companies can find value in SIP trunking. Below are five key benefits of SIP Trunking.

Benefits of SIP Trunking  

  1. Scalability

Inbound SIP trunking provides unlimited concurrent call capacity. Because there are no limitations or restrictions, capacity planning becomes a thing of the past, and it’s easier to accommodate the ebb and flow of call traffic as needed.

  1. A Local Presence

For businesses with global offices—or even multiple offices in different area codes—SIP trunking helps you generate a number with a local area code for sending and receiving calls. Establishing a local presence can increase the effectiveness of campaigns because callers are more likely to answer a call from a number with a familiar area code.

  1. Flexibility

If you’re looking to integrate more than just voice, SIP can also let you add other real-time telecom resources like texting, images, and video calls. With SIP trunking, companies get a more dynamic range of options to meet the needs of their customers and business operations.

  1. Improved Security

A SIP trunk transmits information over the internet. With network security protections in place, your connection can become a more secure way to make and receive calls. Also, a SIP trunk will only share the information you choose to send or receive, so you don’t need to worry about sharing more than you intend to.

  1. Cost Savings

Since there’s no physical infrastructure involved, there’s no need to maintain or update telecom equipment. You’ll save time and the expense of upgrades, maintenance, or adding new equipment whenever you need to make changes. And, because SIP trunks allow you to create a local presence, you can eliminate long-distance calling fees.

With SIP trunking, businesses and their customers have more options and choices regarding their voice communications. Being able to pivot and adapt in today’s business climate rapidly is a tremendous asset and likely will continue to be a valuable capability in the future. Find out more about Flowroute’s SIP trunking capabilities or contact our team here.

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