Telecom is now officially an IT responsibility. But that doesn’t mean it has to take up all of your time. SIP trunking actually makes your job easier by delivering scalability, control, and reliability of service. It’s the kind of transition that creates efficiencies you and your accounting team notice, while all anyone else notices is that their phones are working just fine, thank you.
Scalability
POTS-style voice carriers aren’t exactly responsive to your needs. The very mention of T1 or PRI can send some techs running for the nearest exit. Those legacy carrier technologies are notoriously hard to deploy, requiring months of interop testing. And when all you need is one more line, you might have to pay for 23 because of how PRIs are bundled. And legacy carriers guard most of the critical administrative processes, like adding numbers and features to your account, putting slow carrier support between you and your users. Maximum inefficiency… maximum frustration.
SIP trunks, by contrast, can be activated very quickly. Simply register your IP PBX or gateway with your SIP provider and you’re in business. As long as your endpoints are SIP compatible, setup is typically effortless, and once complete, you can get back to your regularly scheduled IT programing.
Most good SIP trunking providers allow you to automatically scale your channel capacity as your traffic evolve requirements in real-time. No more negotiating additional lines for seasonal volume spikes or every time marketing runs a promotion and no more overpaying for trunks you only use twice a year.
When you need more numbers, or want to drop others you no longer need, SIP trunking is your pal. Activating new numbers on your account should be easy and immediate. You don’t have to wait for someone else to add functionality to your voice service pending a few miles of bureaucratic red tape.
Control
You are most successful when you have the control you need to perform your job. Traditional telecom has conditioned you to believe it’s impossible to control your own telecommunications, but SIP trunking gives you the access you need to be Voice Commander and Chief, allowing you to respond immediately to new user requirements.
Routing becomes incredibly precise and flexible. You can enable Unified Communications functionality like Find Me/Follow Me, and transfer live calls from cell phones to desk phones without losing a word. You can also very easily route around failed components to keep calls moving.
SIP trunking also puts real-time call data in your hands. You can monitor usage and plan for resource management with a few simple mouse clicks.
Reliability
With the right provider, you won’t see support tickets go up. SIP trunking providers who deliver a redundant platform that can withstand component failure are trustworthy, but there’s more to reliability than just redundancy. This post by Flowroute CTO, Jordan Levy, on Telecomreseller explains what makes some SIP trunking carrier platforms more reliable than others.
Easy does it
Probably the best news about SIP trunking is that it’s easy to test. Once your system is ready to connect with a SIP trunking provider, you can try as many carriers as you’d like without having to go through painstaking interop.
There are countless options when it comes to choosing the right provider. Get it right and your communications will run themselves. You’ll be able to focus on doing your job by actually contributing to the success of your organization.
