The adoption of cloud-based communication services is prevalent among businesses in the U.S. as these solutions facilitate innovation and reduce costs. However, global adoption of enterprise cloud-based communications is still in its infancy.
The U.S. and Netherlands currently lead cloud-adoption with 18 and 20 percent market penetration, respectively. This small percentage of adoption presents an opportunity for communication service providers (CSPs) to help businesses convert to the cloud and in doing so, drive significant share of the global market.
CSPs looking to strengthen their position in the global market should partner with business and IT leaders to help them better understand the key elements driving others to move enterprise communications to the cloud. Below are four of the leading benefits we see driving adoption.
- Reduced Costs
With cloud computing, an organization can forgo the capital expense associated with hardware and avoid dedicating space to securely store the physical infrastructure. Organizations may also be able to streamline internal IT teams previously burdened with maintaining on-premise solutions. The ability to reduce the costs associated with legacy telecom solutions is attractive as organizations consider migrating to the cloud.
- Increased Scalability
Unlike on-premise infrastructure, cloud-based systems allow organizations to quickly scale to accommodate new staff, new office locations and/or offer new services or modify existing offerings. As such, businesses leaders who are looking to grow their company need telecom offerings that can grow with them. The cloud’s broad network access, elasticity and measured services (where cloud systems monitor and control the provision of services to ensure effective use of resources) enable cloud customers to expand and scale resources at will.
- Global Presence
As more enterprises expand internationally, they will need telecom solutions that span across the globe to reach new customers and employees without disruption or added cost. This opportunity is driving businesses to evaluate CSPs that offer international numbers and capabilities such as video conferencing that can be seamlessly integrated into their existing product suite, regardless of location. Using the cloud can also solve issues common with legacy telephone services that were not built with consideration for today’s nomadic workforce and remote employees.
- Security/Resiliency
Before the cloud, enterprises needed to invest in added infrastructure to protect themselves in the event of a disaster. Most on-premise telco operators can’t afford to expend this kind of effort to have redundant on-premise networks in disparate locations. The cloud makes disaster recovery far more cost-efficient and effective by enabling replication and network failover to an alternate location in the cloud.
Though widespread adoption of the cloud is still in its early stages, the trend toward cloud-based communications will continue to build as more enterprises look to take advantage of the benefits these solutions provide. CSPs will also thrive from offering international telecom capabilities that will allow their customers to join the global network of businesses communicating in the cloud.
If you are looking for a Cloud Communications Service Provider to reduce cost, and increase scalability, global presence and security, Flowroute offers the most expansive selection of international toll-free and local numbers in the marketplace today.
And, Flowroute has been recognized as the Top-Rated SIP Trunking Provider in Customer Satisfaction for 2019 by the Eastern Management Group in a survey they conducted with more than 3,000 IT Managers of 29 companies. Contact us today.
